Interview with Sonia

After 17 years in the corporate world—having moved to a new country, climbed the ranks, and collected promotions—I was finally offered the position I had been working toward for years: a high-level leadership role in a top-ranked multinational.

On paper, it was everything I had wanted (or so I thought). The title. The salary. The recognition.
But when the offer came, something inside me hesitated. Yes, it meant more income. But also more stress, more hours, more responsibility—and far less time for myself. Was this really the life I wanted?

After an intense inner struggle, I turned down the promotion. It was one of the hardest—and most liberating—decisions I’ve ever made. I realised I no longer wanted to climb a ladder that led to a life that didn’t feel true to me. The problem was… if I didn’t want that, what did I want? I felt completely lost. My identity had been so wrapped up in that career path, I didn’t know who I was without it.

During the next 12 months, I embraced my passion for travel making 15 trips to 11 different countries. And for the first time, I felt I was living life. I was not aware until that moment, how bad I tried to fit into other people's expectations. Travelling allowed me to meet a happier self, and more expansive version of me that I didn't know existed. 

I expanded my network of friends around the world, and I completely transformed my life from the inside out. As if I got born again, I met my soulmate and I found my true life purpose as a result of these travel experiences.

This is when I returned to my psychology background and began to explore how travel can be a catalyst for transformation, and shape our lives so that we realise our authentic potential. From this, I wrote and published my first book "How to create the life you desire".

As I shared my story, I noticed something: I wasn’t alone. Friends, colleagues, even strangers started reaching out. They weren’t just looking for vacation ideas—they were seeking meaningful experiences. They wanted to reconnect with themselves, redefine their lives, and travel with intention.

This is how my work in Transformational Travel Coaching began: helping others use travel as a path to come back to themselves and live a life with purpose.

And as I grew my business and crossed the 6-figure mark, something else started to happen—more and more people started asking me how they could do the same. How they could turn their love of travel into a business that makes a real difference.

That’s why today, I mentor and support aspiring travel entrepreneurs. Because I believe the world needs more meaningful travel experiences—and more purpose-driven people leading them.

My clients are people who have experienced transformation through travel and want to help others do the same, but they don’t know how to make it into a real business.

They’re not interested in selling tours. They want to create meaningful experiences that empower people to grow, heal, or reinvent themselves.

Some are still in traditional careers, feeling the tension between safety and purpose. While others have already taken the leap and started their businesses, but they feel lost in the noise, unsure how to turn their vision into something that’s both impactful and sustainable.

What they all have in common is this:

• They are people with a growth mindset, who want to live a life with purpose and have the desire to make the world a better place.

• They want freedom—time, money, and location freedom.

• They want to serve others, change lives through travel and build a business that reflects who they truly are.

That’s completely fine. Many of our students haven’t.

You don’t need a background in tourism or coaching to start. Our programs give you everything you need: coaching foundations, practical tools, business strategy, and support to build your first offer.

What really matters is your passion for travel, your desire to make a difference, and your commitment to take action.

Most coaches focus on strategy —what to do, when to do it, and how to do it. That’s important. But it’s not enough.

Your business can’t grow if you don’t grow first. And that’s where I work differently.

I guide my clients through the strategy, yes—but I also help them meet the resistance, the doubts, the fears, and the beliefs that quietly sabotage their momentum.

I bring in mindset work, nervous system awareness, and spiritual practice to help you build a business that feels good in your body and your soul.

I also believe that business is an act of service. That sales, when done with honesty and care, are just another way to support people. So my clients don’t have to push, chase, or pretend.

I also know what it’s like to be at the beginning. I didn’t grow up an entrepreneur. I spent most of my life as an employee. I built my travel business from scratch, without a clear map and now I teach what I’ve proven works in the travel space.

People who get the best results are:

• Curious and open-minded — willing to explore new ideas and ways of seeing travel.

• Action-takers — they don’t just dream, they implement.

• Committed — they show up for themselves and their vision, even when it feels scary.

• Heart-centered — they truly care about creating impact, not just income.

If that sounds like you, you’ll fit right in.

If you’re only looking to sell travel packages or make a quick profit, this won’t be for you.

We focus on transformation, purpose, and service.

It’s also not a fit if you expect results without doing the work. I’ll guide you step-by-step, but clarity comes from action and implementation, not just theory.

My first degree is in Psychology, and I also completed a Master’s degree in Leadership.  In addition I am a qualified NLP (NeuroLinguistic Program) Master Practitioner and I am, of course, also a certified Travel Coach through the ICF (International Coach Federation).

On top of my studies, I also bring to my practise more than 15 years’ experience coaching people internationally from my former role as a manager of people and teams in the corporate world.

For the past 5+ years, I’ve been guiding travellers to use travel as a tool for inner transformation—designing retreats, coaching programs, and soul-aligned offers that not only changed lives, but also laid the foundation for a thriving, purpose-driven business.

Now, I help entrepreneurs create profitable, purpose-led travel by turning their own story, skills, and passion into offers that truly serve others and make a real difference.

Yes, it works.

Our students:

• Leave unfulfilling jobs to build businesses that reflect their values.

• Create signature coaching programs and retreats.

• Partner with brands, wellness centers, and organisations.

• Build freedom-based lifestyles doing what they love, guiding others to transform through travel.

That’s a great question, and one I take very seriously.

I focus on helping you design a real business model from the start.

You’ll learn how to price your offers, attract clients, and communicate your value clearly, so your investment pays off not only financially, but also in confidence, clarity, and direction.

A way to sample my work is by subscribing to the email newsletter which provides you with proven tips, the latest tools and powerful techniques. It's a must for anyone who wants to build an online transformational travel business transformational.

Step one is simple: book a Discovery Call with me.

It’s a relaxed conversation where we’ll explore your goals, where you are now, and what program is the right fit for you.

After that, if it feels aligned, I’ll guide you through enrolment and your first steps inside the program.

If you feel that spark saying “this is for me”, trust it.

You don’t have to have it all figured out to begin. You just need to take the first step.

Every travel coach I’ve trained started exactly where you are right now: with a love for travel, a desire to help others, and a question “Is this really possible for me?”

The answer is yes. And I’d love to show you how.