I help purpose-driven professionals design and sell meaningful, transformational travel offers so they can attract more clients, make a bigger impact, and build a more profitable business.

You want to make a difference through travel.

You’re a purpose-driven professional who wants to create something meaningful through travel.

Maybe you’re creating a retreat or coaching program, developing a transformational travel experience or adding travel to the work you already do.

You have experience, skills and plenty of ideas. And you know you can make a difference in people’s lives.

But you’re not sure where to start.

You don’t want to spend months creating something only to find out that people don’t want it.

You want to know you’re headed in the right direction and not wasting your time.

But you keep wondering: Will people actually want this? Will they pay for it? And once I create it, how do I find clients?

What if you knew exactly what to do next?

You need clarity on what to focus on and a clear, step-by-step roadmap to move forward.

You also need someone experienced by your side to help you make decisions, give you honest feedback and keep you accountable.

So you can turn your ideas into travel offers people want to buy.

And build a business that gives you more freedom, meaningful work and the opportunity to make a real difference in people’s lives.

Join our Purpose-driven Community

Explore Our Offerings

Travel Awakens offers a suite of services designed to awaken clarity, deepen your path, and support you in creating a life and business that feels truly aligned.

Signature Offer Lab

Build a clear, meaningful travel offer you can confidently launch in 4 weeks
Launch & Sell your Offer

Learn how to consistently attract the right clients and sell your travel offer in a way that feels natural and aligned
1:1 Mentoring for Travel Professionals

Personalised support to refine your offer, messaging, and next steps

Explore Services

Meet Your Guide

Sonia Cruz Oro is a certified travel coach and the founder of Travel Awakens, where she helps travel professionals move beyond surface-level tourism to create meaningful, experiences that heal, connect, and truly transform people’s lives.

With degrees in both in psychology and leadership, and over 20 years of experience coaching people internationally, Sonia supports purpose-driven entrepreneurs to clarify their niche, shape a clear and impactful offer, and build a thriving business that aligns with their purpose and the impact they want to create.

If you’re ready to move beyond the transactional model of tourism and create work that feels truly meaningful, you’re in the right place.

Meet Sonia

Success Stories

I highly recommend Sonia's Signature Offer Lab course for all travel professionals focusing on well-being, meaningful travel. Sonia is a brilliant teacher. Her course very thoroughly guides us through every step of designing our unique offer and identifying our ideal clients. Stay tuned to the next dates when she is offering this course again and sign up immediately!

Isabelle Choiniere-Correa
Before we started working together, I was feeling disconnected from my passion and overwhelmed by the lack of structure in my business — operating month-to-month, unsure of the future, and under constant pressure to fill retreats at the last minute. Now, I have a clear plan, my retreats are selling out months in advance, and I am more inspired, confident, and focused than ever before.

Hagit Segal
I wanted to explore what it would be like to start my own business—and whether I could really do it. Working with Sonia gave me not only accountability, but also real guidance from someone who’s already walked the path. I made huge progress in setting up my business—the structure, the steps, the mindset—all at a pace that felt good and true to me. But more than that, I built a new kind of confidence. Not based on achievements, but on real self-connection. I trust myself now. I feel calm, grounded, and aligned. That shift changed how I show up—for my business, and for myself.

Mira Modise
I consider myself blessed to have come across Sonia on my life path. Sonia is an amazing coach, so attentive, genuine, compassionate and she really wants the best for you. It’s evident the amount of work Sonia has done on herself and the amount of seminars she has attended because it just shines through in her work. My most powerful visualization (hypnotherapy) session in my life has been with Sonia. I opened my own holistic practice thanks to her. Thank you infinitely. I highly recommend. Only good can come from an interaction with Sonia. This work is so needed in this world.

Aisling Burnett
Sonia is amazing! She has helped me have the courage to follow my dreams and provides support to me when I am doubting myself on my next step. Her multicultural - multinational background has also been helpful as I am doing a career break in another country.

Kristen Gupta
Sonia has literally changed my life since I met her. Thanks to her I've learn to see myself from positive view, solve my problems from a love position and to live the life to the fullest.

Thays Querencia
Sonìa, has a special way of getting you to get more clarity about the transformation you are looking for or even that which you didn't realise you needed! I love that she uses travel as an instrument of change. Being more intentional about destinstions and activities as a bridge to personal development and growth makes planinng a trip exciting! I would thiroughly recommend working with her.

Julie Wren
Sonia is a beautifully skilful coach, I am grateful she came into my life. Sonia has helped me so much to discover gifts within me. Gifts such as confidence and wisdom. Sonia's encouragement has enabled me to try new things, visit new places and make positive changes in my life. I feel in my heart that Sonia truly wants the best for me and that is the amazing work she does.

Gillian Macgann
I can't recommend Sonia highly enough. She helped me a lot when I was having a really hard time. I discovered new things about myself, my personality, who I am with my insecurities, my defects and my virtues. She showed me how to control my emotions as well. Now I'm able to understand myself and the others a lot more too. Sonia helped me to clear up my mind and make very important decisions in every area of my life and the way I was living it. I feel very confident and I have a completely different vision of everything myself and the people who is around me. Thanks so much for all your support.

Tania Matamoros
During our first call, Sonia helped me to gain clarity on my purpose for traveling as well as set a plan with specific deadlines to help me stay on track. This really helped to set a clear path. Since she has traveled before she brought to my attention things such as what type of mindset I should bring to traveling. She was great at helping me set a clear intention. I would definitely recommend Sonia!!

Kenneth Garcia
Great coach !!! She helped me a lot . So happy with the way she treats you personally and really professional in her job.

Paola Moreno
Sonia is a highly skilled, ethical, and warm professional who gets the process of building trust and connecting with her clients. We discussed where I was in my journey as a transformational traveler, digital nomad, and travel entrepreneur. I want to mention is that we had an exchange of energy as equals and not as guru and aspirant. Having met her and getting a sense of her positive and supportive energy and I highly recommend her for those who are seekers like myself.

Eric Hicks